Basement hackers and amateur mathematicians are competing to improve the program that Netflix uses to recommend DVDs — and to win $1 million in the process.
"THE “NAPOLEON DYNAMITE” problem is driving Len Bertoni crazy. Bertoni is a 51-year-old “semiretired” computer scientist who lives an hour outside Pittsburgh. In the spring of 2007, his sister-in-law e-mailed him an intriguing bit of news: Netflix, the Web-based DVD-rental company, was holding a contest to try to improve Cinematch, its “recommendation engine.” The prize: $1 million.
Cinematch is the bit